The voiceovers focus on being open to unfamiliar activities and diverse cultural experiences, which allow one to see "not just one but millions of shades". A young couple enjoys beaches, scenery and massages. A young woman takes up Thai boxing and explains the decision in a letter to her father.
A wealthy man gets out of his pricey hotel (and his Mercedes) for a transcendent roadside culinary experience. The two-minute film shows three traveller stories. The main focus of the campaign will be on weddings, honeymoons, medical tourism and wellness tourism which are definitely going to increase the economic growth for all parts of Thailand.The Tourism Authority of Thailand (TAT) named BBDO Bangkok the agency of record for its international unit in August last year, and here's the big unveil of a global campaign and a new tagline, 'Open to the new shades'. This campaign highlighted on sustainable, quality tourism in line with the Sufficiency Economy Philosophy. Kalin Sarasin, Chairman of the Board of TAT and Mr.
Kobkarn Wattanavrangkul, Minister of Tourism and Sports Mr.
General Tanasak Patimapragorn, Deputy Prime Minister of Thailand, along with other dignitaries like Pongpanu Svetarundra, Permanent Secretary of Ministry of Tourism and Sports H.E. The official event was presided over by H.E. The limelight will be on customer segments such as gastronomy tourism, luxury, weddings and honeymoons, families, female travellers and Gen Y.Īlong the lines of the Mega Fam Trip, TAT also launched the Amazing Thailand Tourism Year 2018 campaign at the Siam Discovery followed by a grand procession across Bangkok. The concept was about experiencing the unique local experiences, ‘Thainess’ and the Thai people’s hospitality. The Tourism Authority of Thailand (TAT), in association with Thai Airways International, Bangkok Airways and EVA Airways, organized a Thailand Mega Fam Trip 2017 for 300 travel agents and media from around the world from 13-17 November to educate them on the new marketing concept ‘Open to the New Shades of Thailand’. Fat Transfer to Buttock (Brazilian Butt Lift).
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